Iconic Media Design is a full-service media production and brand development agency offering services from simple graphic design to complex marketing campaigns and everything in between. Because our pricing is dictated by the volume and difficulty of your project, it is imperative that we get the details of your vision before quoting a price.
That being said, here is a comprehensive list of our services that we'd love to discuss with you further:
// responsive design
Our website designing services also offer the option of responsive design, which we recommend because it supports mobile users, which can consist of shoppers using their tablet or smartphone to browse the web.
With more than 50 percent of the Internet’s traffic coming from mobile users, it’s imperative to provide support for users on-the-go. It’s also best practice for SEO, as Google now follows a mobile-first index, meaning it crawls and views websites from the perspective of a mobile user, not a desktop user.
If your website doesn’t support mobile users, Google sees that — and modifies your ranking in search results. That can lead to a lower ranking, pushing your site to page two of search results and away from your target audience. With our responsive design option, we prevent that from happening to your business.
In today’s digital world, the vast majority--if not all--of your consumers' first experience with your business is online. While social media provides a substantial influence in making that introduction, the real first impression of your brand happens on your website.
It's true that user-friendly functionality is important, but 95% of a user's first impression rests solely on the website's design. In fact, 75% of users report that a business loses most credibility if their website is unappealing! It's not difficult to understand why so many businesses are investing in creating a unique, digital customer experience to both bolster and protect their bottom line.
At Iconic Media Design, we have the expertise to design a digital experience that matches your brand identity and leaves your customers confident in their decision to choose you. Check out all the benefits we offer below!
For maximum impact, we also offer website copywriting with our web design services. With expertise in technical and non-technical industries, our copywriters can create compelling copy that engages and converts website visitors into life-long customers.
For ecommerce companies, we also offer ecommerce functionality deliverables. Like our database integration service, we offer three tiers — basic, advanced, and enterprise. If you’re unsure which level provides your business with the best results, you can chat with our experienced web development specialists.
With their expertise, they can help you determine the most useful tier for your business that will provide the best return on investment (ROI) and user experience (UX).
// search engine optimization [seo]
We maximize the results of your website design, as well as improve your digital marketing strategy, by ensuring your website follows best practices for search engine optimization (SEO). SEO refers to an umbrella of techniques that enhance your website’s ranking for relevant search results.
A higher ranking in search results correlates to higher visibility among users in your target audience. With better visibility for relevant search results, your website can earn more clicks and traffic from high-value users — that can translate to more store visits, online purchases, quote requests, and more. As digital marketing specialists, our designers connect public inquiries with your brand information to maximize efficiency in attracting and converting new customers.
Businesses are as unique as the people that own and operate them. That's why we offer custom social media management services. Whether you're looking to market your business on on social media network or five, we will create a strategically tailored package that will compliment your brand's identity and enable your business for digital success.
Almost 75% of people use social media when making a purchase decisions, making it a critical touchpoint for shoppers in both the business-to-consumer [B2C] and business-to-business [B2B] industries--which is why it is imperative that companies today
invest in professional social media services.
As your partner, it is our mission to utilize all that social media has to offer
to ensure improvements to brand awareness, customer loyalty, revenue, and more!
social media Management
The term "branding" in the business world is based on unique designs, cast in iron and brandished--or burned--into the skin of livestock. In the same manner that a brand became an inalienable identifier of the livestock it was placed on,
your "brand" refers to the identifiers--both
tangible and intangible--of your business.
But it goes beyond the identifier of the entity and speaks to the entity's reputation.
Luckily, the business term of branding doesn't come with the pain originally connected to the word, however, if your business does not put intentional effort to create a brand for itself, the process of changing an incoherent identifier or a tarnished reputation can be rather difficult; painful in some cases.
Whether it be construction from scratch or repairs to a reputation, our development process identifies blind spots and works within the parameters of our clients' goals and desires to a deliver a plan of action to change the identifiers--both tangible and intangible--to positively impact the overall perception of their businesses.
Marketing refers to all the activities a business does to promote and sell products and/or services to consumers, comprising a mixture made up of the "4 P's"--product, price, place, and promotion. Digital marketing is the same thing, but enacted via technology in the online landscape, more often than not integrated into a consumable form of media.
Where branding is generalized, giving the overall feel of your business, digital marketing is specific and direct, or targeted. Where branding is an event post, digital marketing is an invitation.
At Iconic Media Design, we work diligently to create digital marketing campaigns that increase metrics, add value to both brand and consumer, and meet the goals of our clients and their businesses.
Check out our variety of digital marketing options below:
Click on one of the content formats to the right to learn more about how we can help not only with the marketing strategy to connect you with new and possible customers, but with production of the content itself.
// content marketing
But, just as your customers are unique, so is their preferred process for consuming the content you offer. Providing this content is formatted for reading, listening, and watching, ensures the maximum return on investment by maximizing the content's reach.
At Iconic Media Design, our dual-focus is on both branding/marketing and media production--making us your one-stop-shop for content marketing.
Whether you're writing a blog, recording a podcast, or filming a video, we have the know-how to make it happen.
Whether you're marketing to consumers or other businesses, you can be sure that whoever is on the other end of your campaign is hungry for answers to the problems your business affect. Content Marketing gives them the answers to those questions. In a world that is imbalanced when it comes to the perception of large corporations and small businesses, content marketing provides an effective solution to not only build brand awareness, but position your business as a leader within your industry by highlighting your expertise.
// email marketing
When you hear the term "email marketing", you may envision the horror of cleaning out all the unopened emails you get after signing up for some sort of benefit. Maybe it's coupons for another visit to a store you were just at or a message from a millionaire who just wants to show you how to become one too; regardless, the picture in your head isn't email marketing...
...it's email marketing done incorrectly.
At Iconic Media Design, we assist clients in maximizing their email list and crafting emails that are as aesthetically pleasing as they are informative. Whether you're making a critical announcement, building consumer relationships, or gathering testimonials and reviews, our team has the knowledge and experience to bring out the best of your brand--all in a compact, convenient email!
While social media management encompasses every facet of a platform's capabilities, social media marketing is the creation and execution of strategic campaigns that utilize one or more platforms' features to move would-be consumers out of the "would be" category.
// social media marketing [smm]
While organic advertisements can often lead to strong brand relationships at a quicker pace, their effectiveness overall can be limited, or generic. That being said, social media advertising is not only highly effective, but also--and, arguably, more importantly--highly affordable. If it weren't such common knowledge, it would be advertising's best-kept secret!
Having been active in the digital world since the world has become digital, our team has the experience and skills to connect you with consumers for whatever your purpose. Working with budgets ranging from $0 to thousands of dollars, we're confident in our ability to create a strategy that fits your business and your goals.
// search engine marketing [sem]
Within the same realm as SEO (search engine optimization), search engine marketing (SEM) is a more intentional, or direct, route. The key to search engine marketing is keywords, as SEM places your business listing as an ad result to determined keyword searches. While not being as lavish aesthetically as other advertising options, SEM brings the benefit of introducing your business to a possible consumer at an absolutely opportune moment: to meet their need.
// mobile marketing [sms+mms]
On July 1, 1941, the first television advertisement aired during a baseball game between the Dodgers and the Phillies. By 1950, television advertising was on top of the list of high-return marketing avenues. But, just as time passes, so do trends. In 1992, IBM created the first smart phone [released in 1994]. While it wasn't sleek or compact, it paved the way for Steve Job and Apple's release of the iPhone in 2007.
Today, smart phones are the closest thing we have to a technological extension of the human body--everyone, everywhere [well.. pretty close anyway!] has a smart phone within reach at all times. With such surety, it's almost a no-brainer to utilize the access to your consumers in your marketing!
Whether it be through text messaging, push notifications, or even building your own app, mobile marketing is a tool that gives you an almost-direct line to your consumer base, and Iconic Media Design has unlimited minutes [plus rollover!] to help you take advantage!
// influencer + affiliate marketing
Think of influencer & affiliate marketing like they're the second generation of a good review. While it varies in terms and conditions from case to case to the point that it's hard to make any definitive statement, the one constant--and motivation behind it--is that it's capitalizing on the influence of someone else.
The term "influencer" has earned itself a stigmatization, but the truth is that even if you "don't like influencers", there are influencers you like--you just probably don't think of them as influencers. And that's part of what makes them so effective in terms of marketing. Again, varying case-to-case, the risks and benefits are fluid; but they're not anything you wouldn't be aware of prior to signing an agreement. So while the devil is in the details, influencer/affiliate marketing can be a blessing.
// paid advertising
While organic impressions can leave a more "lasting" mark on consumers, the biggest benefit to paid advertising in the digital space [as opposed to traditional marketing methods] is the assurance of received value.
For example, with traditional marketing, a hardware store owner might be able to put an ad in the local newspaper and be guaranteed that it will be printed on X-amount of newspapers; but that doesn't mean that amount of newspapers will be seen, and even if they are, it will be a mixture of people within the demographic of a hardware store and those outside of it. On the other hand, the same hardware store owner could pay for advertising on social media and target the ad to their specific demographic, meaning it's guaranteed to be seen by X-amount of identifying men within a X-mile radius of the store's zip code who like "construction" as a hobby. Which do you think will be more effective?
Plus, with analytics, both in reports and real-time, you can
monitor your ads to evaluate efficacy and alterations to better meet your intended goals!
🔴 Creative Writing Assistance
🔴 Commercial Ghost Writing
🔴 Art Direction
🔴 Release Campaign Strategy
🔴 Auditioning + Casting
🔴 Costuming + Wardrobe
🔴 Location Scouting
🔴 Property Sourcing
🔴 Copyright Licensing
🔴 Legal Compliances + Permits
🟢 Video Editing
🟢 Sound Design + Scoring
🟢 Visual Effects
🟢 Computer Generated Imagery
🟢 Audio Mastering
🟢 Color Grading
🟢 Release Campaign Execution
🟢 Premiere Event Management
🟢 Physical+Digital Distribution
🟢 Promotional Media Design
🟡 On-Location Filming
🟡 Studio Filming
🟡 1-Camera or MultiCam
🟡 Green/Blue Screen
🟡 Lighting Design
🟡 Audio Recording
🟡 Live Streaming
🟡 Live Broadcast Editing
Whether you need a commercial for your small business
or you need a technical crew to shoot your movie as a passion project,
Iconic Media Design is a diamond in the rough for you!
While other production companies offer their service in package form--which can leave you needing things you didn't properly account for at the beginning or paying for a lot more than you need to complete your project--we create a package that is uniquely catered to you and your needs and goals.
Equally, our creative guidance is offered as needed--if needed.
Whether you need creative--or just technical--production assistance, our desire to see your project manifested just as you had envisioned it.
Here is a comprehensive list of all that we offer, each step of the way:
Iconic Media Design not only has the experience and knowledge needed to produce meaningful music--it was established for that very purpose!
Whether you're looking to start a podcast, need to do some voice=over work, or are looking to record your next (or, possibly, first?) album, we offer studio time with either engineer or producer (or both!) On-Location audio recording option available; contact us to discuss all the ways we can bring your project to life!
But we don't just stop at the recording! We also take care of mixing/mastering, artwork creation, physical unit manufacturing, copyright & publishing filings, release plan/marketing strategy, as well as physical and digital distribution.
As the old adage goes, "a picture is worth a thousand words."
But when you live in a society that bombards each of us with an average of 10,000 ads per day, if you're looking to increase brand awareness, it becomes a necessity to stand out from the crowd. But you also need to create a cohesion between your business's brand and the visual aesthetic of any extension of that identity--whether it be in print, person or digitally created.
Whether you've worked with a designer in the past or you're starting from scratch, Iconic Media Design is ready to work with you in handcrafting the tangible manifestation of your brand or project! We are skillful to matching a predetermined aesthetic, refreshing or making over an older iteration, or--exercising our knowledge and experience
in brand development & digital marketing--crafting your vision for the first time.
We offer both stand-alone services, for the spontaneous, one-off need; as well as subscription packages that are perfect for growing businesses that aren't able to accurately anticipate their future needs. Check out our portfolio and if we pass your visual litmus test, contact us to explore what option best suits you!
Whether you're a small business owner looking for product shots,
a parent looking to commemorate their student's senior year, a party host looking to turn memories into momentos, or anyone in between...
Look no further! Iconic Media Design is your picture-perfect solution for photographs of any variety! Come to our studio, book us for any location, or create a uniquely blended package to best suit your needs. While we don't currently offer printing services, you do get to keep ALL your digital shots! With pricing based solely on time, you can stop paying for extra outfits, and start paying for the best!
In the words of Winston Churchill,
"A plan is nothing; the ability to plan is everything."
When it comes to digital media production, we are used to the constant changes that inevitably happen, even on the fly. But we're double agents; working not only on the media itself, but the marketing strategy that implements that media, resulting ultimately in the further development of your brand, or business. Our ability to "roll with the punches" is beneficial not only to us and our clients, but also businesses that aren't our clients!
When it comes to branding, marketing, advertising--which aren't all
the same thing (side note: not knowing that is an indicator that we'd
be helpful!)--and, really, anything under the large umbrella of business, our consulting offers all of our experience (and the lessons that experience has taught us) is at your disposal.