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5 Reasons to Invest in Professional Web Development


Sometimes it's difficult to estimate the potential cost of a product or service, particularly when that product or service exists outside of our industry, or knowledge base. When it comes to UFOs [Unidentified Foreign Objects], our lack of awareness makes it difficult to see the value in it. This is a common blindspot amongst entrepreneurs when it comes to web design and development.

Jeff Goldblum
Jeff Goldblum as Ian Malcolm on Steven Spielberg's 1993 blockbuster, Jurassic Park [Photo: Business Insider]

In today's business world--actually, bleeding into the non-business world--the DYI [do it yourself] scene is alive and well and every website builder is ready to let you know "just how easy it is to design the perfect website." It makes me recall my favorite quote from the blockbuster, Jurassic Park, when Dr. Ian Malcolm says, "Your scientists were so consumed with whether or not they could, they didn't stop to consider whether or not they should."


Specialization is one of the ways humans have gone farther, faster, as society has developed. In a world that requires a web presence, it's not fair to business owners--particularly in industries non-tech-adjacent--to expect them to know how to build a website or manage a social media account. Investing in professional web development is the way to avoid the headaches that lead only to a second-rate product. The less time you have to worry about responsive code, the more time you have to do whatever it is that you do.


Learn more about the specific benefits of web design services:


1. Increase your conversion rate

A conversion can be a variety of different things, depending on the business and its unique goals. It could be a shopper purchasing a product or it could be a user signing up for an email newsletter--both are conversions! No matter your conversion goal, web design services can help.


Why?


Today, most conversions are digital, or contain an online interaction of some sort. For example, website visitors purchasing a product converts them into a customer. But maybe you want to drive more in-store sales, too, so you use local SEO to convert web searchers into brick-and-mortar shoppers. For reference, 80 percent of local searches convert — which will likely increase user engagement on your website, as well.


You only get one first impression--and, if you don't approach it intentionally, you might not get a chance at a second impression. Not to mention, when it comes to a website, a user's first impression shapes not only their opinion of your company but also their decision when it comes to visiting your location, purchasing your product, or joining your email newsletter.

With an intuitive, user-friendly website that looks and functions conhesively as an extention of your brand, you can create a positive first impression with consumers.


2. Optimize Your User Experience [UX]

A website’s user experience offers an immense return on investment (ROI) for businesses — $100 for every $1 invested, on average. It can also deliver a tremendous blow to companies that ignore UX testing, as almost 90 percent of users shop with a competitor after a poor user experience.


With professional web design services, your business can provide users with an experience that meets their needs and remains in their memory. For example, our team can improve the usability and readability of your website, whether on mobile or desktop. That makes it easy for consumers to find the information they need and take action. The Neilsen Group found that 79% of users scan any new page, and only 16% of users read the page, word-for-word. So, clarity and visibility play a more critical role in consumer retention than you may think, and that's just one aspect of their experience. Don't do yourself a disservice that leads to doing your customers a disservice--get a professional that can craft an experience that reflects and embodies your business.


3. Maximize Your Competitive Edge

Every business in every industry has at least one direct competitor. While you may provide a better product or service, the unique selling points can easily become lost in an outdated--and, therefore, unusable--website. This is why it's of utmost importance to maintain a competitive edge.


Web development services from Iconic Media Design can ensure the first impression you have with consumers has maximum returns. Focusing on the user experience and investing the time and energy to make sure your business stands apart from its competitors in your industry, you can make up for the effects of tough market situations, such as difficulty in lead generation. By focusing on making the route between your business and consumers the easiest and most efficient it can be--or, eliminating all potential barriers--you decrease the sting of lacking leads by making your conversions competitive.


Also in this scenario, your brand may benefit from the fact that 89 percent of users shop with a competitor after a poor user experience. That is an immense gain for your business, offering you the chance to increase your sales and market share with a simple redesign or a quick update to your website.


4. Improve Your Search Rankings

Regardless of the device, when users are looking for things online, from services to products, they're relying on a search engine. That’s why Google processes more than two trillion searches a year, and why 80 percent of users turn to search when they need something—anything!


Now, I have a question for you... when was the last time you searched for something and, when you didn't find it immediately, went to page two of the results? I'll wait...



If your website doesn’t rank on the first page of search results, it’s difficult for your business to connect with the consumers that would find you there. That’s why search engine optimization [SEO] is an essential part of web development [and ongoing marketing]—you need your website to rank to drive conversions, sales, and subscribers.


With a competitive SEO strategy, as well as professional web design services, you can ensure your website ranks for keywords or search terms that are relevant to your business. And, since we've already taken care of an engaging user experience, you're set up to succeed when they find their way onto your website!


With our design strategies, as well as optimization tactics, it’s likely this webpage would rank on the first page of search results. That allows your company to reach high-value users in your target audience, transforming them from leads to customers.


5. Enhance your digital marketing strategy

A website is like a digital extension of your business. In the same way that traditional marketing tools [like posters or print-ads] lead people to your business, digital marketing leads people to your website [and then, perhaps, your physical location]. Your website is your home base, and foundational when creating a digital presence.


With a robust website, your can improve the results of your business' other digital marketing strategies. For example, if you have an email marketing system already setup, you can easily increase the number of subscribers just by increasing the functionality of your website, with the goal of leading users to your sign-up form.


Another example comes from With our design and marketing expertise, our team can develop landing pages optimized for conversions for your pay-per-click (PPC) advertising campaign or to increase funnel entry! That can improve the results of your PPC campaign, maximizing the return on your investment [ROI].

 

When it comes to any investment, it's all about the return! When it comes to professional web development, it's a no-brainer to me--but I'm not everyone! For this reason, if you're still curious or confused about how investing in professional web services will affect your business, call us today. Our team is ready and waiting to take what you have and make it iconic, so what are you waiting for?


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