MORE [than] MEDIA: Social Media Marketing for Churches

More Than Media is a one-day event to inform, equip, and empower your church's social media [well, the one(s) who manage it, anyways]! Beginning with the juxtaposition between users, brands [or churches], and the platform algorithm [don't worry--that word isn't as scary as it sounds!], we'll help determine which platforms are best suited for your community and target demographic, in conjunction with your short- and long-term goals.

What you'll learn...

• The difference between Branding, Marketing & Advertising [and when to utilize each!]
• The benefits & drawbacks of organic & paid advertising [and how to utilize/optimize both]
• The different types & forms of Marketing and which are best for you
• How to develop & refine your church's persona
• How to analyze analytics (how's that for alliteration?) to determine KPI, ROI, and seeker personas 
• How to build a social media strategy & content calendar to attract first-time guests and digitally disciple those beyond your physical reach [by modifying traditional sales funnels]
• Search Engine Optimization [SEO] -- from paid placement to the best practices for organic growth
• How to utilize/integrate email & SMS marketing [and the importance of consumer data]
• The best tools of the trade [both paid and free!] and the magic of automation

We encourage you to bring a list of things you'd like to know with you, to be covered in our Q&A session. Whether you've grown up on social media and are eager to help your church or you've worked in the church for years and are struggling to keep up with the changes technology have thrust upon the world, we're confident that this event will position you for success and inspire you to take the next step--whatever that looks like for YOU!